Encouraging good behaviour, punishing bad

Reprimand peoples actions not the person.

Reprimand has to be immediate, and followed by positive comment on the persons character, or worth as a person.

Before giving a reprimand you have to see the behavior
yourself—you can’t depend on what someone else saw. You never give a
reprimand based on ‘hearsay.’ ”

How does that translate,” the young man wanted to know, “into practical
action?”
“Each parent is taught to physically touch their child by putting their hand
on the child’s shoulder, touching his arm, or if he is young actually sitting
the child in their lap. Then the parent tells the child exactly what he did
wrong and how the parent feels about it—and in no uncertain terms. (You
can see that this is very like what the family members did for the sick
woman.) Finally, the parent takes a deep breath, and allows for a few
seconds of silence—so the child can feel whatever the parent is feeling. Then
the parent tells the youngster how valuable and important the child is to the
parent.
“You see,

"behavior and worth are not the same things"